Using PeerIndex for evaluating your personal brand
The idea of selling “you” is not a new concept, but now you don’t have to ask a list of self-awareness questions to create a strong personal brand. IBM researchers have been looking at personal...
View ArticleSeed Camp: bringing new communities online
Last week at Imperial College, some of tomorrow’s most successful start-ups were getting a crash course in improving their businesses at Seed Camp 2011. We were there to help mentor on product...
View ArticleSkeptical about Social Influence Measurement? Consider this…
A little over 150 years ago the UK Met Office, lead by meteorology pioneer Admiral Robert Fitzroy, issued the first ever public weather forecast, published by The Times. The predictions were far from...
View ArticleHow To Create: PeerGroups
PeerGroups are really taking off and we’ve had a lot of requests on how to make them so here is a simple step-by-step guide for creating one. 1) Once you’ve signed into PeerIndex, navigate to Groups on...
View ArticleComment créer les "PeerGroups"
Les Groupes ont vraiment décollé ces derniers temps et nous avons eu beaucoup de requêtes sur la façon de les concevoir. Nous allons donc vous décrire étapes par étapes comment en créer un. 1) Une fois...
View ArticleThe New ROI – Return on Influence
As you are no doubt aware, we are on the cusp of a marketing revolution that is being led by you: the “citizen influencer”. Word-of-mouth marketing has always been an effective way for strong products...
View ArticleThe PeerIndex Widget
We know a lot of you have been waiting for it, and we’re very excited to say the PeerIndex widget is now available ! If you want to share your PeerIndex score you can now feature it on your website....
View ArticleAre you Socially Engaged?
By Melody Hossaini of InspirEngage. Why is it important for us to be socially engaged, now more than ever? Well I remember sitting at our first family PC and thinking it was utterly incredible that you...
View ArticleDigital Marketing a Major Catalyst for Innovation
Keeping up with the rapidly changing world and the latest digital marketing trends isn’t easy. Leading change and reshaping your industry with innovation is all the more challenging. It requires...
View ArticleRetweet Gr4ph: See who RTs your Tweets
If you want to see how your tweets impact the twittersphere and see who helps carry your messages the farthest then try our new “Retweet Gr4ph” tool! On our most recent hackday @dgrabec and...
View ArticleCreating the Right Internal Mind-Set
This blog is part of our series on social marketing in the modern age. Download the new E-Book ‘The Third Age of Social‘ today and get your social media strategy up-to-date! To meaningfully reach the...
View ArticleBefore you start an #Ask campaign ask yourself these 6 questions
Social media, and Twitter in particular, has brought celebrities, governments and brands closer to the public. The #Ask hashtag has become a popular and often effective way to engage with fans,...
View ArticleThe Advanced Guide to Timing Tweets
Over 500 million tweets are going out every day. In such a crowded space it’s more important than ever to pick the best times to send your tweets. Thinking carefully about your tweeting strategy can...
View Article5 types of tweets you’re getting horribly wrong – and who can help you get...
First off, if you read the headline and thought to yourself: “I didn’t even know there were 5 different types of tweets!” then you probably need to start mixing up your Twitter stream a little. So...
View ArticleHow NOT to get muted by Twitter’s new function
Twitter started rolling out its much anticipated ‘mute’ function today. It will be available to all users within the next few weeks. Is this going to spell disaster for brands on the network? Only the...
View Article4 time saving tips for your social media strategy
The sound of ‘Lolz’ could be heard ringing round the social media marketing community on Twitter this week. Business Insider’s piece on the behind-the-scenes strategies at advertising firm Huge...
View Article4 simple places to find free data for your blog
Getting data for your blog, your content marketing or perhaps even your own business strategy itself can feel frustrating. Google is great for some questions like “How many tweets get sent every day?”...
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